Logo creation, Corporate Identity, Packaging design
YUZU is our favourite project because it is joining Slovak honey with Japanese yuzu fruit into very tasty combination. The brief for logo and identity creation really surprised us, how to combine two different cultures such as Slovak and Japanese in the logo? This was challange.
Finally we have found the intersection in the form of a blueprint technology that historically is used in both cultures. We combined a beautiful Slovak pattern with a Japanese vertical style of writing. This combination has resulted in a very specific logo and identity.
Special part of this design “story” was to create packaging for small jars with this tasty “gold”. Product packaging we built on simple and practical principle - less is more. We prepared 2 colours combination, red and blue.